CASE STUDY: Christmas Linie Aquavit

Provided by First Field Marketing
New Brand Development of Special Christmas Edition Linie Aquavit targeting a large potential Scandinavian market

What was the Challenge / Background of the Campaign?

We worked together with Claessens International on the brand development of the Linie Aquavit Special Christmas Edition. Linie Aquavit approached us to come up with the artwork and production for their most popular seasonal brand.

What was the Campaign Objective?

Over the course of 3-4 months, the team worked extremely closely with Linie Aquavit on the brand development of the special Christmas edition. Through a number of design presentations, Linie were involved in the whole brand development process to ensure the 'perfect' market-ready solution was reached. The team worked on all the new edition artwork, including all the production.

What was the Solution?

Through new and effective product presentation, Linie's Special Christmas Edition would stand out on a crowded shelf at a particularly competitive time of year. It also allowed Linie Aquavit to communicate directly with it's target audience, providing continuous, self-generated, quality advertising, 24/7 at a time when restrictions on drinks advertising steadily increases.

What were the Results?

This campaign is currently live.

What were the Key Learnings of this Campaign?

Through close collaboration, the Special Christmas Edition has elevated and provided the brand with a point of difference whilst also retaining brand loyalty. Brand development is crucial to gaining consumer's attention and staying ahead of the game in an ever increasing competitive market.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
45 - 54
55 - 64
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All Regions07 Oct 14 - 07 Oct 15BUILD AWARENESSSHOPPER MKTG
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