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CASE STUDY: Commezbank launch a brand new credit card

Provided by eBay
After building up a strong relationship, eBay and Commerzbank decided to join forces to launch the new eBay credit card.

What was the Challenge / Background of the Campaign?

The strategic partnership between eBay and Commerzbank was originally formed simply to promote Commerzbank's range of financial services and products on eBay. However, after building up a strong relationship, the two companies decided to join forces to launch the new eBay credit card.

What was the Campaign Objective?

To launch the new eBay credit card

What was the Solution?

A Commerzbank portal was created on eBay giving users a comprehensive guide to key financial products and services. Commerzbank also sponsored a VIP event auctions plus VIP ticket offers to the eBay community. The eBay credit card was developed and launched through targeted advertising across key pages on eBay, supported by promotional activity on eBay PR portals and eBay newsletters.

What were the Results?

- Commerzbank helped to raise user's trust in eBay online transactions by bringing their well known brand, service and authority to the online marketplace. - The Commerzbank portal received high levels of traffic from users and an increase in click-throughs on their range of products. - The revolutionary eBay credit card helped to create an easier and safer journey for buyers within the eBay community - increasing trust in the platform. - Commerzbank were able to extend their marketing reach across millions of users with targeted campaigns.

What were the Key Learnings of this Campaign?

"As an innovative bank, we support new ideas in business. Our partnership with eBay has meant that, for the first time, customers have the opportunity to apply for a credit card and use it even before the actual account is opened and the card printed." Wolfgang von Kiedrowski, Divisional Director of Card Alliances at Commerzbank.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsWeekly footfall on eBay = 14.5m
16 - 24
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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