CASE STUDY: Dominos use radio with TV to deliver a sales uplift

Provided by Radiocentre
Dominos opted to incorporate radio their media mix, alongside TV to help reach people at times when TV couldn't

What was the Challenge / Background of the Campaign?

Dominos had been a traditional TV advertiser, famously sponsoring The Simpson's on Sky One, and hadn't had a presence on radio for almost a decade. In the face of fragmenting TV audiences and the rising cost of online advertising, Dominos opted to incorporate radio into their media mix using it alongside TV to achieve maximum effect to reach people at times when television couldn't. The ultimate objective was to launch and drive sales of the new Texas BBQ pizza. Dominos ran a substantial weight airtime campaign over a 6 week period aimed specifically at 16-34 males. Find out more...

What was the Campaign Objective?

Drive Sales/Usage

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsDominos saw an 11% increase in sales post campaign
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service