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CASE STUDY: Driving awareness and engagement for Traveline Cymru

Provided by JazzyMedia
JazzyMedia effectively communicated how to access trouble free travel information and a related competition to students in Wales

What was the Challenge / Background of the Campaign?

The budget for this campaign was modest, requiring JazzyMedia to create a communication solution which was both cost efficient and effective for the client.

What was the Campaign Objective?

The objective was to raise awareness of the Traveline Cymru trouble free travel information service and encourage/increase engagement amongst students through the Traveline Heroes Competition.

What was the Solution?

JazzyMedia displayed 6-sheet posters in high footfall areas and directly distributed A6 booklets to students in Sixth Forms. As this was a Welsh campaign the booklets were available in English and Welsh.

What were the Results?

18% more Sixth Forms than scheduled participated in the campaign. The additional sites delivered free of charge. Unsurprisingly the client was extremely satisfied. "We are delighted with the campaign delivered through JazzyMedia to sixth formers. Teenagers and young people who don't have access to a car and rely on public transport are a large target market for Traveline Cymru...this has allowed us to reach them in a way that previously we have been unable to do. JazzyMedia helped make the delivery of the campaign easy and seamless by handling everything their end."

What were the Key Learnings of this Campaign?

Sixth Form students are highly receptive to communication that they feel is relevant to them via their schools. The Traveline Cymru communication was not only relevant, but also rewarding with the Traveline Heroes competition giving them a chance to win an iPad. "We think the poster is eye catching, witty and extremely relevant as a lot of our students need help with travel and transport costs and information." Maesteg Comprehensive School.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsSixth form schools across Wales
16 - 24Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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