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CASE STUDY: Fantastic Opportunity To Advertise To Teen Girls

Provided by JazzyMedia
JazzyMedia provided the perfect solution when Random House Children's Publishers wanted to promote new book, Teardrop.

What was the Challenge / Background of the Campaign?

Random House Children's Publishers wanted to promote the new book Teardrop by bestselling author Lauren Kate to teen girls in a cost efficient and effective way.

What was the Campaign Objective?

'We knew that Teardrop would be incredibly popular. Our challenge was to ensure that fans of the Fallen series knew about the book release as well as to encourage new readers to sample the book. JazzyMedia made sure that we achieved this in a highly efficient and effective way' Jayne Lunnon, Acumen Media Partners LLP

What was the Solution?

The direct distribution of over 25,000 Book Samplers containing a chapter of the book as well as a competition to win an Amazon Kindle Fire.

What were the Results?

The campaign reached 25,000 girls aged 11-16 years over a one week period and received some fantastic feedback from the pupils and teachers alike, 'The girls really liked the handouts and have already read a few of the Lauren Kate books. I think the design was very good as well as the sizing, which allowed the girls to put the leaflets into their planners' Davison CE Girls High School. Additional comments and photos were captured in the post campaign report delivered to the client alongside a list of participating secondary schools.

What were the Key Learnings of this Campaign?

We are trusted to deliver responsible and relevant communications on behalf of clients to secondary schools. The Teardrop Book Sampler was a perfect communication for our teen girl audience, resulting in a high level of interest and engagement.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsdistribution of over 25,000 Book Samplers per week
10 - 15Female
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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