Random House Children's Publishers wanted to promote the new book Teardrop by bestselling author Lauren Kate to teen girls in a cost efficient and effective way.

'We knew that Teardrop would be incredibly popular. Our challenge was to ensure that fans of the Fallen series knew about the book release as well as to encourage new readers to sample the book. JazzyMedia made sure that we achieved this in a highly efficient and effective way' Jayne Lunnon, Acumen Media Partners LLP

The direct distribution of over 25,000 Book Samplers containing a chapter of the book as well as a competition to win an Amazon Kindle Fire.

The campaign reached 25,000 girls aged 11-16 years over a one week period and received some fantastic feedback from the pupils and teachers alike, 'The girls really liked the handouts and have already read a few of the Lauren Kate books. I think the design was very good as well as the sizing, which allowed the girls to put the leaflets into their planners' Davison CE Girls High School. Additional comments and photos were captured in the post campaign report delivered to the client alongside a list of participating secondary schools.

We are trusted to deliver responsible and relevant communications on behalf of clients to secondary schools. The Teardrop Book Sampler was a perfect communication for our teen girl audience, resulting in a high level of interest and engagement.