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CASE STUDY: Fiat use Metro to drive awareness of the Fiat 500

Provided by Metro (Associated Newspapers)
Metro created an in-paper and online solution with great success to celebrate the 1st birthday of the Fiat 500.

What was the Challenge / Background of the Campaign?

Fiat wanted to celebrate Fiat 500's first birthday and drive awareness of this model through a big impact campaign. Metro put together an in-paper and online solution for Fiat, consisting of a coverwrap in-paper plus site wrap and page peel online at Following the campaign, research took place to assess awareness of the coverwrap and evaluate delivery of online advertising, this was done using interviews and a 5-10 minute questionnaire. The research shown that over 8 in 10 could recall at least one element of the campaign. See attachment for full results. Find out more...

What was the Campaign Objective?

To drive awareness of the Fiat 500.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsUrbanite readers of Metro.
16 - 24
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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