CASE STUDY: FIT KIT: Creating a brand Fit for every body

Provided by Initials Marketing
Brand engineering, packaging development and launch collateral.

What was the Challenge / Background of the Campaign?

Tasked with turning an innovative product formulation into a unique, compelling and relevant brand, we created FIT KIT - a range of post-exercise body care products'. Carving out a new category altogether, Fit Kit shower gels combine recovering from exercise with showering, as an innovative solution for time-poor consumers. The updated look and proposition marks a move away from its original 100 Bodycare name. The bold new identity is designed to showcase Fit Kit's unique concept and appeal to day-to-day exercisers of both sexes. Find out more...

What was the Campaign Objective?

To launch a new product under the proposition to "Stay life ready" which informed a distinctive packaging design across Shower gels, shampoo and moisturiser and helped amplify the product's active ingredients and tailored benefits.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTargeted at those who lead busy, active lives
16 - 24
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service