We created an on-pack promotion for Florette salad, capitalising on World-Cup Fever and creating their most successful SKU ever!
Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale. Florette asked us to capitalise on World Cup Fever and provide a staple food ingredient for football parties and BBQs. The campaign had to support product sales with an added value promotion linking back into the summer eating occasion.
The campaign objectives were to build brand awareness and drive sales.
We designed a campaign which supported the sell in of the concept to the FA and retailers. We designed the pack and developed a promotion to win 1 of 5 top-of-the-range Weber BBQs. Consumers simply had to send or email us their football salad recipe ideas.
This SKU became the most successful Florette product ever. Initial production estimates had to be more than doubled as consumers bought into the concept which also generated some fantastic recipe ideas. The agency's favourite being the Joe-Cole-slaw Salad!
After 22 years Toucan is still an independent company. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.