Folio London utilised AdSmart from Sky to raise brand awareness and traffic to their website.
Folio London support and champion renters in London. Their homes offer a wide range of choices and locations across London at various price points. Their renters are diverse, from all backgrounds and all corners of the globe and Folio London provide the reassurance, security and stability of renting with an organisation rather than an individual.
The objective was initially simple, to raise brand awareness and traffic to their website, however the results proves to drive more than this.
Folio London targeted households in the London area that were non homeowners, so people who might be looking for a flat and specific attention to Mosaic Rental Hubs with an income £40K+ and aged 25-44 years olds.
Results - +42% increase in new users to the website, +90% more conversations due to the campaign, 6 deals directly attributed to the AdSmart campaign.
"We were actually impressed and surprised to have 6 deals clearly attributed to the promotion code on the ad which if we were honest, we didn't anticipate prior to the campaign starting. We will definitely be using AdSmart from Sky again in our follow up brand activity and were really impressed with how the campaign delivered." Sophie Trotman - Marketing Manager