CASE STUDY: Generating bottom-line revenue for Wowcher

Provided by Webloyalty International Limited
We helped one of the largest British e-commerce sites, Wowcher generate bottom-line revenue from the moment of launch.

What was the Challenge / Background of the Campaign?

Wowcher approached Webloyalty to mitigate lost revenues for their international travel-related business during Covid by building a secondary revenue stream.

What was the Campaign Objective?

There were 3 key requirements Wowcher were after. 1. Easy Implementation To find a solution that could be easily implemented, without putting undue strain on internal resources - generating revenue from day one. 2. Zero Fees To implement a zero-fee solution which generates bottom-line revenue from the moment it is launched 3. Minimal Maintenance To have a setup process that enables revenue enhancement solutions simply.

What was the Solution?

Our solution was getting Wowcher set up with our revenue-enhancement tool which has immediate effects. Once applied, it can help generate revenue from the get-go, and supply Wowcher's customers with a loyalty scheme to reward and incentivise their customers.

What were the Results?

Following continuous optimisation from our dedicated Account Management team, Webloyalty is now responsible for up to 4% of Wowcher's profitability contributions. On top of meeting Wowcher's key objectives, Webloyalty also achieved a 25% increase in profit margin for items under £10. This meant that high-converting, impulse purchases of products under £10 could finally be given more prominence in marketing spend. Webloyalty has now become Wowcher's largest ancillary revenue driver, responsible for over 33% of the business' secondary revenue contributions.

What were the Key Learnings of this Campaign?

"We've been able to find value in marketing lower cash margin, higher frequency products as the return on investment increases greatly with Webloyalty's service. The real value of Webloyalty is that it is extremely simple to implement, requires almost no management bandwidth and it doesn't cannibalise core site revenues." George Oborne Director of Innovation, Wowcher

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOnline retailers, e-commerce & online shopping businesses.
All adultsBoth
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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