CASE STUDY: Gtech - Doordrop Media and Black Friday Campaign

Provided by Whistl (Doordrop Media) Ltd
Gtech test Doordrop Media and Black Friday to generate new customers using Whistl's intelligent doordrop approach

What was the Challenge / Background of the Campaign?

Gtech design and manufacture cordless appliances for the home and garden. Their founder and CEO developed the world's first cordless sweeper and have since gone from strength to strength. Their mission is to make life easier by producing the best possible products for the home.

What was the Campaign Objective?

To create a GDPR compliant and highly targeted doordrop campaign to increase the penetration of direct customers. Doordrop was tested as a standalone acquisition channel and to support Black Friday.

What was the Solution?

Two 6 page roll folds were created offering a free gift worth £50 or savings of up to £150 and free delivery. Whistl created a targeting model using Gtech anonymised postcode data and located the best postcode sectors. National and Regional Mosaic profiles were created to enhance the targeting approach. Headroom opportunity was key in the success of these campaigns.

What were the Results?

Within 2 weeks of the doordrop landing: Nearly 1,000 NEW customers were generated. A response rate of 0.106%. An ROI of nearly 3:1.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details1,000 NEW customers were generated in 2 weeks.
All adultsFemale
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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