AMS helped Harvey Jones Kitchens drive greater ROI with channel optimisation.
Having handled the offline media since 2005, we were appointed to handle the paid-for digital with the objective to develop a multi-media strategy that would significantly increase traffic to site and drive greater enquiries/brochure requests.
Other core objectives included competing for share of voice with competitor brands and being able to demonstrate how footfall could be increased across their 30 showrooms.
We identified different roles for each media within the mix that could help us achieve the KPI's. Digital, via PPC & display platforms enabled us to drive (& track) leads through to the website understanding the halo effect that offline channels have on web traffic, whist also building broad awareness & competing for SOV with other competitor brands. We also proposed testing of new channels such as Sky AdSmart to drive footfall across selected showrooms as well as print media across the year with PPC support capturing higher levels of interest generated from the offline.
PPC Leads +33%,
"I have worked with the team at AMS for many years and trust them to delivery exactly what they promise. They have always maximised value form our offline media, but once they were able to integrate both off and online channels, we really started to see the benefit of their expertise and optimisation systems" David Grenham - Marketing Manager