CASE STUDY: Increasing The Value of Networking for Linked In

Provided by Hill and Knowlton
Hill and Knowlton worked with LinkedIn to create a PR campaign surrounding it's $1bn market valuation to drive site membership.

What was the Challenge / Background of the Campaign?

H&K was tasked with raising awareness of the $1billion market valuation of professional online network LinkedIn, to drive membership. This was the first time an internet company had achieved a billion dollar valuation since 2000, surpassing recent valuations of Facebook and Bebo. This created a news element but some scepticism in a competitive market. We provided a platform to articulate the European business strategy to potential stakeholders and define a new market for the company; traditionally categorised under the 'social media' umbrella. Find out more...

What was the Campaign Objective?

The objective of the campaign was to build awareness of LinkedIn; ultimately to drive membership to the site.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThis impact created a significant increase in new membership
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service