This idea is archived

CASE STUDY: Big increase in Uni's wanting to reach our 16-19's

Provided by JazzyMedia
Our University client base continues to expand as they look to communicate/showcase their facilities/courses to our audience.

What was the Challenge / Background of the Campaign?

Increasing competition amongst Universities to directly reach youths 16 - 19 years has resulted in them needing to find new communication routes which are guaranteed to be both effective and cost efficient. Previous JazzyMedia Trend Research conducted with 16 - 19 year olds across our network has told us that 93% of females and 90% of males plan to further their education, making JazzyMedia's network of Secondary Sixth Forms and Colleges the perfect place for Universities to communicate their offering.

What was the Campaign Objective?

We work with a large number of Universities, including the Universities of Bangor, Bedfordshire, Gloucestershire, Middlesex, Northampton and Plymouth, to name but a few. In the University of Plymouth's case they wanted to communicate their courses and facilities to 16 - 19 years old in key areas across the UK. The communication needed to have real stand-out. Building awareness and prompting young people to find out more about the courses and if/where relevant, apply.

What was the Solution?

The University of Plymouth used 6-Sheet Poster displays in School Sixth Forms as well as prominent positions in Colleges to promote the University of Plymouth directly to 16-19 year olds. QR codes were prominently displayed on the posters to enable the audience to directly access information on the University and upcoming Open Days via their mobile phones. JazzyMedia matched the Universities target areas against its schools network to maximise on the efficiency of the campaign and to minimise on wastage.

What were the Results?

Our Secondary schools love this type of communications and always provide fantastic feedback "The posters are very good. University is top priority with the students at the moment with the UCAS applications going in. I have seen many of the students looking quite closely at the posters which can only be a good thing." (Glyn School) and "Plymouth is already a popular choice for the students and one of the girls commented that she was hoping to go to Plymouth University as her first choice - they work!" (Robert Smyth Academy).

What were the Key Learnings of this Campaign?

Our Client says "JazzyMedia offer us the opportunity to reach our target audience in a highly relevant environment at exactly the time we want to reach them and with minimal wastage".

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k16 - 19 year olds currently in further education
16 - 24Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service