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CASE STUDY: Kopparberg Kube festival activation

Provided by Bigger
We created a unique activation to make the Kopparberg Kube a destination bar at all of the top summer festivals

What was the Challenge / Background of the Campaign?

Bigger has a long-established relationship with Kopparberg, spanning over five years, with the main focus being to launch Kopparberg into the UK market making sure consumers are interacting with the brand.

What was the Campaign Objective?

To sample Kopparberg far and wide and create a buzz around the business and seeing an increase in consumer participation with the brand measured through retail directly to consumers and licensed premises.

What was the Solution?

In 2011 and 2012 Bigger oversaw the production, staffing and touring of the Kopparberg Kube to a number of UK Festivals. The Kube is a giant inflatable music experience where festival goers can enjoy Kopparberg whilst discovering new music played by up and coming DJs and bands.

What were the Results?

Kopparberg proceeded to boost sales, fast becoming one of the recognized drinks of the summer. Consumers were also able to interact with the brand in a unique way compared with other alcohol brands. Throughout the year we continue to work with Kopparberg, taking their bar around to different venues and events ensuring Kopparberg has a presence regardless of the time of year.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsFestival attendees, 21-35 year olds
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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