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CASE STUDY: Little Creatures at ZSL London Zoo

Provided by Fun Kids
See how we delivered an innovative radio campaign to engage families with a special ZSL London Zoo event.

What was the Challenge / Background of the Campaign?

ZSL London Zoo wanted to build awareness and drive ticket sales for their Little Creatures Family Festival for families with children aged 0-10, highlighting the multitude of different things families and can do and animals they can see across the weekend.

What was the Campaign Objective?

Driving ticket sales and footfall

What was the Solution?

We provided sponsorship of our two biggest shows offering the largest reach while maintaining little wastage. Alongside sponsorship, we made a series of 60-second advertorials, packed with interesting information about the different creatures and places you can see at this festival. This was supported with regular live presenter reads through our on air Events Guide and competition activity. Online we created a dedicated Little Creatures mini-hub full of audio features, videos, animal fact files and information all with Little Creatures branding and buy links.

What were the Results?

The on air activity brought awareness to over 300,000 listeners, all within the target audience. In addition the online activity (pages, banners and carousel placement) delivered over 470,000 page impressions for the Little Creatures content. And there were nearly 700 who clicked the buy links. And there have also been over 4,000 downloads of the Little Creatures features online and were number one in the iTunes podcast charts for children.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
0 - 9
25 - 34
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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