Loganair used AdSmart regional targeting to welcome customers back whenever they were ready to travel again.
Loganair is a regional airline based at Glasgow Airport near Paisley, Scotland. In addition to its main base at Glasgow, the airline has hubs at Aberdeen, Edinburgh, Inverness and Newcastle airports.
Loganair used AdSmart regional targeting to welcome customers back whenever they were ready to travel again.
The campaign successfully landed key messages, resulting in improved perceptions amongst new and existing customers. Results - +160% increase in brand awareness, 3.5 spontaneous consideration.
"Our objectives often vary in nature and are consistently met with a flexible range of targeting options to deliver high impact television advertising. AdSmart is a strong solution with a great support team who care about client success" - Sam Talbot, Marketing Manager
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