CASE STUDY: Maximising a brand partnership - Organic September

Provided by The Fourth Angel
Helping Organix celebrate Soil Association's Organic September

What was the Challenge / Background of the Campaign?

We needed to help drive the message to consumers that Organix is a brand that is supporting a healthier planet for our little ones and future generations

What was the Campaign Objective?

Drive the brand message around Organic September. Drive website traffic Help drive sales

What was the Solution?

We produced a four week influencer-led campaign with different focuses each week, and a range of activities within them to educate families on the importance of eating organic. We filmed a video with a certified Oats farmer to show how organic oats, like the ones found in Organix's Soft Oaty Bars, are produced. We provided influencers with samples and an infographic on organic foods We tasked influencers to create their own Organix Organimal fun plates at home with their little ones, using the Soft Oaty Bars as the body of the animals

What were the Results?

We provided a number of influencers, including Blossomingbirds (79.7K Instagram followers) and Coral Pearl (33.3K Instagram followers) with organic apple trees to plant in the gardens, so they could start the process of growing their own organic ingredients at home. During the month of September, we engaged 62 influencers who shared 58 Insta stories and seven grid posts Total social reach achieved of over 1.4M from influencers alone Organix website traffic was up 38% durning the campaign. Organix also had its best quarter in sales.

What were the Key Learnings of this Campaign?

Even with Covid restrictions, we are still able to help drive brand awareness, engagement, website traffic and help with sales

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24
25 - 34
35 - 44
Female
C2
DE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL10 Feb 21EDUCATE CONSUMERSPUBLIC RELATIONS
SAMPLING
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