We partnered with Mercedes Benz of Cambridge to run an integrated campaign across multiple platforms within Cambridgeshire.
Mercedes-Benz of Cambridge's primary objective was to promote the new reg launch, showcase the GLC SUV available, increase brand awareness and encourage customer contact and engagement.
To promote the new 69 reg.
To showcase the GLC SUV available.
To increase brand awareness and encourage customer contact and engagement.
Working with our content experts, we tested the GLC against the various driving conditions in Cambridgeshire. The campaign proposal included optimised content marketing and social media advertising.
The campaign not only informed and educated those in the market for a new car but identified and attracted new key markets, delivering 410k impressions, reaching 43k on Facebook and 4k article views.