CASE STUDY: Mercedes Benz of Cambridge

Provided by Reach Plc
We partnered with Mercedes Benz of Cambridge to run an integrated campaign across multiple platforms within Cambridgeshire.

What was the Challenge / Background of the Campaign?

Mercedes-Benz of Cambridge's primary objective was to promote the new reg launch, showcase the GLC SUV available, increase brand awareness and encourage customer contact and engagement.

What was the Campaign Objective?

To promote the new 69 reg. To showcase the GLC SUV available. To increase brand awareness and encourage customer contact and engagement.

What was the Solution?

Working with our content experts, we tested the GLC against the various driving conditions in Cambridgeshire. The campaign proposal included optimised content marketing and social media advertising.

What were the Results?

The campaign not only informed and educated those in the market for a new car but identified and attracted new key markets, delivering 410k impressions, reaching 43k on Facebook and 4k article views.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPeople with an interest in upgrading their car
All adultsMale
Both
AB
LOCAL MEDIA / REGIONAL
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Midlands14 Mar 22INCREASE SALESBRAND STRATEGY
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