Schwarzkopf's challenges involved connecting with a young audience to communicate their vast product/ shade variants within the Live brand. They wanted a glossy, impactful campaign that could generate PR & reader interaction whilst providing a platform to inspire and educate readers on the product benefits to increase brand loyalty and sales. Our solution was a joint editorial venture to create 'The Schwarzkopf/More Fashions awards'. 4 month sponsorship led through more magazine and supported through online, email & POS. Find out more...

-Connect with a young audience, communicating Schwarzkopf's 'Live' brand -Create a glossy, impactful campaign -Generate PR & reader interaction -Inspire and educate readers on Schwarzkopf's 'Live' product benefits -Increase brand loyalty and sales