CASE STUDY: Nature's Bounty - Brand and Digital Transformation

Provided by Initials
Nature's Bounty, the No.2 vitamin brand in the US, wanted to successfully launch itself in the UK.

What was the Challenge / Background of the Campaign?

Nature's Bounty, the No.2 vitamin brand in the US, wanted to successfully launch itself in the UK. But with little brand awareness and an oversaturated vitamins, minerals and supplements (VMS) category, a standout offering was essential. While the VMS industry has become more mainstream than the niche health shops of yesteryear, we found vitamin brands' version of 'wellness' - airbrushed models and unrealistic metropolitan lifestyles - still starkly out of touch with modern views of what it really means.

What was the Campaign Objective?

This presented a prime opportunity for us to challenge the status quo with Nature's Bounty, leveraging the idea of simplified nutrition that had made the brand so successful in the US. Proving they 'get' real life & understand how to support real people was key.

What was the Solution?

Out of the proposition that Nature's Bounty helps you embrace whatever real life throws at you came our creative brand platform: "We've got this". The idea that we can't always foresee the day's little hiccups, but we can be ready to face them together. This manifested itself into a full 360 campaign, covering film, social, packaging and ecomm. Spearheading the campaign, a hero 30' brand film and a trio of individual 15' spots charmingly capture the idea by showcasing everyday people coming face to face with a series of unforeseen daily challenges.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
ONLINE / AD NETWORKS
ONLINE / DISPLAY
ONLINE / VIDEO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions14 Sep 21BUILD AWARENESSBRANDED CONTENT / ONLINE
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service