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CASE STUDY: consumer incentive marketing solution

Provided by Red Letter Days For Business
See how Red Letter Days For Business helped a leading global confectionary brand implement an innovative on-pack prize solution

What was the Challenge / Background of the Campaign?

One of the leading global confectionary brands required an innovative on-pack prize solution that would engage a wide and diverse audience across the UK.

What was the Campaign Objective?

The campaign was to be featured on several million chocolate bars and needed to really excite and engage existing and new customers.

What was the Solution?

Red Letter Days For Business recommended our Lifestyle voucher for its unrivalled choice of high street and leisure treats as well as its easy and instant redemption mechanic. Prizes included personal shopping experiences, a lunch cruise in Paris, beauty treatments, cinema tickets, music downloads and much more. In addition, Red Letter Days For Business developed a bespoke co-branded redemption site for the competition, where winners could instantly redeem their prizes and use their Lifestyle vouchers.

What were the Results?

At the end of the three month promotion, the redemption rate for the Red Letter Days For Business Lifestyle vouchers was a colossal 90% and also contributed to an overall excitement around the campaign which led to the brand increasing its social following on Facebook to over one million.

What were the Key Learnings of this Campaign?

The brand required a strong and engaging prize solution. Using our innovative Lifestyle vouchers we were able to deliver headline prizes which were in line with their brand traditions, desirable, luxurious, and exciting. The campaign was successful in that it engaged a diverse audience from across the UK. The campaign successfully engaged over 1 million Facebook users, increasing brand awareness and ultimately driving interest in the competition.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details1 million facebook likes, males and females 16 - 35 yr olds
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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