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CASE STUDY: Paco Rabanne use product sampling to increase sales

Provided by Street Stuff
Paco Rabanne used a sampling campaign to support TV and print activity and create proximity to the consumer.

What was the Challenge / Background of the Campaign?

Paco Rabanne wanted to produce a sampling campaign that will create proximity to the consumer & encourage brand interaction. Street Stuff can target any demographic a brand requires and worked with Paco Rabanne to target the right locations at the right times. Sampling is an instant way of getting brands and key messages into the hands of your target audiences.

What was the Campaign Objective?

To increase sales of the product in the lead up to Christmas.

What was the Solution?

Dressed in branded all in black with branded bomber jackets, hats, bags and dog chains, a Black XS hit squad toured around the UK, targeting 7 key UK cities in the week before Christmas.

What were the Results?

21,000 samples were distributed in each city. The campaign achieved a sales increase of 28% in each city targeted.

What were the Key Learnings of this Campaign?

The sampling campaign brought the TV, print & poster activity to live."...this was the first time we had run a sampling campaign in the UK and I thought it was very successful and well managed". Jennifer Zipci, Brand Manager, Paco Rabanne.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kConsumers in 7 UK cities in the week before Christmas
16 - 24
25 - 34
All Genders
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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