Paco Rabanne used a sampling campaign to support TV and print activity and create proximity to the consumer.
Paco Rabanne wanted to produce a sampling campaign that will create proximity to the consumer & encourage brand interaction. Street Stuff can target any demographic a brand requires and worked with Paco Rabanne to target the right locations at the right times. Sampling is an instant way of getting brands and key messages into the hands of your target audiences.
To increase sales of the product in the lead up to Christmas.
Dressed in branded all in black with branded bomber jackets, hats, bags and dog chains, a Black XS hit squad toured around the UK, targeting 7 key UK cities in the week before Christmas.
21,000 samples were distributed in each city. The campaign achieved a sales increase of 28% in each city targeted.
The sampling campaign brought the TV, print & poster activity to live."...this was the first time we had run a sampling campaign in the UK and I thought it was very successful and well managed".
Jennifer Zipci, Brand Manager, Paco Rabanne.