CASE STUDY: Pedal Electric Cycles - Multiple Platform Campaign

Provided by Reach Plc
We partnered with Pedal Electric Cydles to run an integrated campaign across multiple platforms.

What was the Challenge / Background of the Campaign?

We partnered with Pedal Electric Cycles to run an integrated campaign across multiple platforms in the Humber & Lincolnshire, including websites, mobile apps, social channels and newspaper titles.

What was the Campaign Objective?

To Increase Sales & Footfall in Store Following the Launch of a New Product & Service Range. To Raise Brand Awareness by inspiring new and existing customers. To Grow Market Share Within the Electric Cycles Industry.

What was the Solution?

With the use of Paid Search Advertising and the design of a new Mono website the campaign not only targeted engaged customers at the right time but also gave Pedal Electric Cycles a professional platform to convert customers online. We targeted customers in the Humber and Lincolnshire searching for cycling and other relevant terms.

What were the Results?

The campaign was deemed a great success and reached thousands of people, as well as increasing the Pedal Electric Cycles digital health score by 11 points.

What were the Key Learnings of this Campaign?

Testimonial - "Dani, our account manager at Reach Solutions was great! We had discussed with her how we were going to let people know our business existed and from there she gave us a range of solutions that would help us do that. We decided that a Website, PPC & Business Broadcast would increase on online presence and as a result, in the last 30 days we've had 30 phone calls and 600 clicks through to our website, which is outstanding." Chris - Pedal Electric Cycles"

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTargeting cyclists, mountain bikers and sports enthusiasts
16 - 24
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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