CASE STUDY PIMCO Investing in their future with AdSmart from Sky

Provided by Sky Media
PIMCO wanted to accelerate growth and drive understanding of its services amongst a relevant in-market audience.

What was the Challenge / Background of the Campaign?

PIMCO is a global investment management firm focusing on active fixed income management. PIMCO manages investments in many asset classes such as fixed income, equities, commodities, asset allocation, ETFs, hedge funds, and private equity.

What was the Campaign Objective?

PIMCO wanted to accelerate growth and drive understanding of its services amongst a relevant in-market audience.

What was the Solution?

Using a specialist mosaic targeting capability, the AdSmart activity was designed to drive both awareness and improve perceptions of PIMCO.

What were the Results?

The AdSmart activity was a success with clear evidence of campaign cut through and most impressively Sky Media's highest uplift on record for creative recall of PIMCO's advertising (+657%). Results - +647% increase in creative recall of PIMCO advertising, +7% increase in brand awareness and +56% increase in agreement that PIMCO is a UK fund manager.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsMale
Both
AB
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All Regions12 Aug 21ENGAGEMENTBRAND STRATEGY
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service