We partnered with Powderham Castle to inspire our readers and drive brand awareness.
Reach Solutions and its regional newsbrands recently partnered with Powderham Castle, Exeter to run an integrated campaign across multiple platforms in the
South West & surrounding regions
Powderham Castle's primary objective was to generate more business, to help promote and market their large and well hidden product range, whilst changing the public views of the castle to think 'we're more than just a castle'.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following key elements: digital display advertising, video advertising and sponsored editorial content.
The campaign, which ran across digital, video and social, was deemed extremely successful, with the content achieving 5,428 clicks and reaching 83,593 individual consumers. Overall this exceeded the client's key objective of generating more business and brand awareness.
"I'm not a marketing whiz like my account director so just having that person there to ask and say well what about this, how about this, why don't we do that is just so helpful. It's been great having someone there to guide me" Sarah Short, Powderham Castle.