Guerillascope and Protect Your Bubble, the nation's leading gadget insurer, have worked together since 2010.
Increase brand awareness to core audience; adults 16-34.
Drive sales of both their gadget products; single and family.
Reach and connect with audience through multiple touchpoints.
Over the years, Guerillascope has augmented the TV strategy with the planning and buying of sponsorship, radio, podcasts taxi and underground advertising activity.
Using data from our tracking software and brand perception surveys, we have been able to fine-tune a combined DR and branded TV strategy that's reached 97% of PYB's core audience.
Alongside these medias, Guerillascope has committed time and bodies to assist the company with its experiential promotions around new iPhone launches on Oxford Street, Wimbledon Tennis and at charging point igloos on Southbank.
We are now advising the brand on its social campaign, with the aim of increasing engagement amongst both current and potential customers.