EDGE Apprenticeships wanted to increase awareness and challenge the perception that a career in the farming industry was just about muddy boots and sheep! EDGE wanted to target new people from outside the industry and demonstrate that farming is a high tech and highly skilled industry in order to drive increased web traffic and placements. Regional ITV and VoD was the perfect solution as EDGE were able to target a broad audience that cut across potential apprentices as well as businesses that were interested in taking people on as part of the scheme. Find out more...