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CASE STUDY: Recruitment of Medical Staff using Radio

Provided by RadioWorks Ltd
Radio and text response successfully used in the South West to attract nursing staff, Physiotherapists, Health Care Assistants.

What was the Challenge / Background of the Campaign?

The challenge of the campaign was to recruit nursing staff, Physiotherapists, Health Care Assistants in the South West.

What was the Campaign Objective?

Looking to advertise an Open Day and target passive job seekers and returners to work.

What was the Solution?

Radio Works produced a week long radio campaign promoting the Open Day using a text response mechanism.

What were the Results?

Responses started coming in on the first day of radio campaign. Response numbers were higher than the norm and client were able to raise general awareness of their hospitals.

What were the Key Learnings of this Campaign?

Text response was an effective and cost-efficient way of attracting both active and passive job seekers.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kQualified Nurses, Physiotherapists, Health Care Assistants
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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