Radio and text response successfully used in the South West to attract nursing staff, Physiotherapists, Health Care Assistants.
The challenge of the campaign was to recruit nursing staff, Physiotherapists, Health Care Assistants in the South West.
Looking to advertise an Open Day and target passive job seekers and returners to work.
Radio Works produced a week long radio campaign promoting the Open Day using a text response mechanism.
Responses started coming in on the first day of radio campaign. Response numbers were higher than the norm and client were able to raise general awareness of their hospitals.
Text response was an effective and cost-efficient way of attracting both active and passive job seekers.
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