Sky Mobile has embarked on an impressive growth journey since its inception in 2016; swiftly securing 3rd position on the mobile network provider leaderboard in Sky Homes. But with Sky Mobile's growth trajectory starting to slow & more potential for switching than ever, there was both a challenge & an opportunity on the horizon. In the lead up to the iPhone 15 launch in September 2023, Sky Mobile, needed to cut through the noise of a saturated market & make it easy for prospective customers to change mobile networks with 'Text-to-switch'.

By zoning in on Sky Sports' audience to drive urgency ahead of the iPhone 15 launch, we identified an opportunity to align with football's biggest "switching" moment - the Transfer Window. This notoriously high-tempo, time-sensitive period in the football calendar, made it the perfect contextual window to highlight the 'Switch' messaging before the iPhone launch.

UK football fans tuned in to Sky Sports News' Transfer Window coverage as journalists, pundits & agents shared live updates on rumours & transfers. Sponsorship idents were placed across the full breadth of Transfer programming creating credible alignment with switching stories across TV & digital. Leveraging Sky Sports News IP, the iconic black & yellow L-shape screen design, typography, & talent voiceovers we crafted a Transfer Deadline TVC. Sky viewers were prompted, via a QR code, to visit a Sky Mobile landing page where new signings could access a bespoke transfer offer

Sponsorships are often intended to drive longer term brand metrics, but with a short campaign window and an immediate sales opportunity, we wanted to understand the campaign's impact throughout the funnel, measuring brand out-takes, online response and incremental sales. Suffice to say, this campaign delivered incredibly well on all of those objectives. To find out more about the results, download the full case study.