CASE STUDY: SodaStream & AdSmart - Sparkling with AdSmart

Provided by Sky Media
SodaStream used SkyAdsmart to communicate to consumers that the brand is a modern, ethical way to drink carbonated water.

What was the Challenge / Background of the Campaign?

SodaStream, the sparkling water makers enable consumers to transform ordinary tap water into sparkling water and flavoured sparkling water at the touch of a button. Products are available at more than 80,000 retail stores across 45 countries. SodaStream products are environmentally friendly and one SodaStream reusable bottle rids the world of up to 1,282 single-use plastic bottles over 3 years per household. Find out more...

What was the Campaign Objective?

Communicate to consumers that the brand is a modern, ethical way to drink carbonated water and the benefits of SodaStream are both financial and environmental.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMid – high affluent households.
25 - 34
35 - 44
45 - 54
Both
ABC1
Main Shopper
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions12 Sep 19INCREASE SALESSALES PROMOTION
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