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CASE STUDY: Sony Monster Hunter Movie Awareness Campaign

Provided by LoopMe Ltd
Award-Winning Campaign: 29.4% Uplift in Consideration to Watch Monster Hunter for Sony Pictures
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What was the Challenge / Background of the Campaign?

1. Difficulty getting customers back into cinemas as a direct result of COVID-19 2. Hard to determine offline measures from digital advertising

What was the Solution?

1. Leverage LoopMe's PurchaseLoop Audiences to identify Sony's in-market audience 2. Drive consideration to watch movie Monster Hunter. Build custom creatives, displaying viewing times in local cinemas to drive user engagement

What were the Results?

• 29.4% Uplift in consideration to watch Monster Hunter for Sony Pictures driven by LoopMe's PurchaseLoop Audiences & PurchaseLoop Brand. • 1, 532, 511 total impressions delivered. • 77.1% video VCR vs 60% benchmark

What were the Key Learnings of this Campaign?

LoopMe won the Most Effective Use of Mobile category in the MARKies Awards for our work on this campaign.
Reference: 19153 // Posted: 05.10.22

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMale 18-24, enjoy Games, target Saturday & Sunday
16 - 24Male
ABC1
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESSCONTENT MARKETING
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