Blackjack Promotions help Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick
To create brand awareness for the full range of Stoli original, Stoli Elit and Stoli Gold and drive sales by educating consumers on how to use it in the signature Stoli Mule.
Incentivise consumers to sample the full range of Stolichnaya products and purchase some duty free bottles with a free mini Stoli Mule glass.
Blackjack Promotions delivered full production and installation of a promotional stand along with trained brand ambassadors, plus full logistics and consumables support. With a brief education on how to make a perfect signature Stoli Mule, free sampling of a range of Stoli products and the incentive of a free mini Stoli Mule cup with each purchase.
Stole Group Duty Free Director Jean-Philippe Archer was thrilled with the activation saying "Blackjack provides not only the stellar promoter staffing solutions, but also exceptional quality services for building and branding activation slots. Everything we do with Blackjack is high quality, always within budget and always to deadlines".