CASE STUDY: SWIC - Reaching their audience with AdSmart from Sky

Provided by Sky Media
SWIC - Reaching their audience with AdSmart from Sky

What was the Challenge / Background of the Campaign?

SWIC are a telecommunications, technology and innovation company organically grown to deliver advanced, cloud based communications, engineering and maintenance services to businesses of all sizes

What was the Campaign Objective?

The objective was to encourage senior decision makers and business owners to consider new ways in which they can communicate with their staff and customers, especially as more people are working from home and relying on faster communication networks and cloud based technologies.

What was the Solution?

SWIC focused their AdSmart from Sky TV campaign to only be viewed by senior decision makers of companies who employee less than 50 staff, which were located across selected postcodes throughout the East of England.

What were the Results?

TOP LINE RESULTS - 40,000 - the brand message reached a highly targeted audience of nearly 40,000 SME business owners. +25% increase in enquiries as a result from the AdSmart campaign. The quality of enquiries have been from the right people and have been of better quality.

What were the Key Learnings of this Campaign?

Client Quote "We had never done TV advertising before and were pleasantly surprised at how we could target the right customers, in the right locations and only pay once our ad was viewed. We will definitely be working with AdSmart from Sky in the future."

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kSenior Decision Makers and Business Owners
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
East 01 Jun 20 - 30 Jun 20INCREASE SALES
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