This idea is archived

CASE STUDY: Tesco Screens - Dolmio Organic Sauce Launch

Provided by dunnhumby Ltd
Dolmio uses screens in aisles at Tesco stores to launch their new organic sauce range.

What was the Challenge / Background of the Campaign?

Dolmio wanted to drive maximum awareness and trial of the new launch of their organic sauce range. dunnhumby created a campaign using digital screens in Tesco stores throughout the UK. The campaign consisted of a 5 second piece which was shown on screens in the power aisle and a 10 second piece in the grocery zone. The results showed a sales uplift for Dolmio organic sauce of 22.4% during the campaign and a sales uplift of 11.3% after the campaign had ended. Overall a total of 5,884,136 households were covered.

What was the Campaign Objective?

To raise brand awareness and gain trial.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAll adults. Tesco customers.
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service