This was a relevant marketing idea to create brand awareness for The LAD Bible by wishing Prince Harry a happy 30th birthday!
TheLADbible reaches a digital audience of millions each month but wanted to take the brand offline to reach an audience in a different way. Using digital, social media and off-line activity TheLADbible produced a hard-hitting high impact campaign that got the brand noticed!
The opportunity for a brand in this case would be to access the creative marketing ideas TheLADbible produce and execute to its audience. In this case it was the #HappyAsHarry but for a brand we could replicate the success, helping to connect with an engaged 18-34 market.
The marketing objectives were simple: to show the strength of TheLADbible brand both offline and online. This was achieved by creating a stir on the streets of London, and in turn watching this grow into a worldwide trend on Twitter.
By creating an offline idea, TheLADbible found that an audience would have to relate and share the image seen on the the van online. To share with their friends the media would have to be humorous and appeal to the 18-34 year old demographic.
With it being Prince Harry's 30th birthday there was no better option then a cheeky image of him on his birthday to connect with tourists and Londoners alike. This made the image relevant and amusing to a mixed demographic of 18-34 year olds, plus being easy to share online, via Instagram, Twitter and Facebook.
The results that the campaign generated were fantastic. On Facebook we reached over 2.5 million people, received 69,952 likes and 1,032 shares. On Twitter we received 656 retweets and 940 favourites. The numbers really do speak for themselves!
We built our own content around this ready for Prince Harrys birthday & the offline stunt. This worked well around the day & we scheduled content to go out as more and more sightings of the van were shared with us.
The benefits of working with TheLADbible on a marketing front are endless. The company is a market leader in the 18-34 year old market and offer the opportunity for a brand to access this tech-savvy, young audience with the help of TheLADbible's creative team. TheLADbible are a well-known social influencer and can really help a brand reach its marketing goals.