SsangYong wanted to promote their new cars however they were very nervous of partnerships. We had to convince them to advertise in The Sun and prove that it would be worth spending the extra money on.
The objective of the campaign was to build awareness of the new range of SsangYong cars and peak consumer interest in a brand that they wouldn't have previous knowledge of.
We teamed up with Kindred PR to acquire the services of four Celebrities to test drive the SsangYong cars in their everyday lives and then be interviewed by Ken Gibson The Sun's Motors editor. Each celebrity discussed how their SsangYong helped them get around and what features were practical in their lives.
SsangYong were thrilled with the campaign and there was a huge uplift in visits to the SsangYong website and a peak in Google search traffic as well as an uplift in awareness of SsangYong.
Huge uplift in visits to the SsangYong website and a peak in Google search traffic during and after the campaign period. Proved that a partnership with the Sun was a successful choice for raising awareness of SsangYong.