To promote the launch of the new PlayStation Vita and to bring its virtual world alive, Create at Clear Channel Belgium covered walls in Brussels subway station with a gigantic image of a football stadium. On the day of the launch, a football match was played and the inside of a subway train was fully wrapped. In Antwerp Central Station a giant 3D sticker was placed on the floor to promote PlayStation's new game 'Unchartered: Golden Abyss'. People were also able to try out the new PlayStation game.

To promote the launch of the new PlayStation Vita and to bring its virtual world alive.