Vodafone bring their business service to life and outline increased customer service standards through Vodafone service squads.
Vodafone wanted to bring to life their current campaign that outlined their increased customer service standards to small business owners.
Team of 6 - 8 staff were deployed in Texaco petrol stations across London and the South East, as well as Vodafone call centres and offices.
A variety of services were provided including windscreen washing & petrol filling on forecourts, shoe shining, breakfast delivery and general assistance.
To outline Vodaphone's increased customer service standards.
Working in teams of 2 (4 teams in all) each team was positioned at one petrol pump. One member of the team provided an optional petrol pump service & one provided an optional windscreen cleaning service to all cars that pull up at that pump.
When this was done the attendant gave the driver a flyers outlining some key information regarding Vodafone tariffs and customer service levels.
Approximately 1,375 people were 'touched' by the Public Focused activity over 3 days. Approximately 1,650 Vodafone employees received a service from the Vodafone Service Squads at their offices in Newark, Banbury & Trowbridge.
The campaign was a huge success in terms of raising awareness of Vodafone's Service Squad and providing theatre and fun for customers in their everyday lives.