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CASE STUDY: Vodafone's service squads target small businesses

Provided by Street Stuff
Vodafone bring their business service to life and outline increased customer service standards through Vodafone service squads.

What was the Challenge / Background of the Campaign?

Vodafone wanted to bring to life their current campaign that outlined their increased customer service standards to small business owners. Team of 6 - 8 staff were deployed in Texaco petrol stations across London and the South East, as well as Vodafone call centres and offices. A variety of services were provided including windscreen washing & petrol filling on forecourts, shoe shining, breakfast delivery and general assistance.

What was the Campaign Objective?

To outline Vodaphone's increased customer service standards.

What was the Solution?

Working in teams of 2 (4 teams in all) each team was positioned at one petrol pump. One member of the team provided an optional petrol pump service & one provided an optional windscreen cleaning service to all cars that pull up at that pump. When this was done the attendant gave the driver a flyers outlining some key information regarding Vodafone tariffs and customer service levels.

What were the Results?

Approximately 1,375 people were 'touched' by the Public Focused activity over 3 days. Approximately 1,650 Vodafone employees received a service from the Vodafone Service Squads at their offices in Newark, Banbury & Trowbridge.

What were the Key Learnings of this Campaign?

The campaign was a huge success in terms of raising awareness of Vodafone's Service Squad and providing theatre and fun for customers in their everyday lives.

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BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kSmall company personnel i.e. builders, one person outfits
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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