CASE STUDY: Yorkshire Tea : Tea On The Train

Provided by BEcause
A celebration of all things Yorkshire Tea on The Orient Express

What was the Challenge / Background of the Campaign?

Create a remarkable and unique experience to celebrate Yorkshire Tea.

What was the Campaign Objective?

To generate positive buzz and word of mouth conversations about Yorkshire Tea amongst key opinion formers, journalists and ultimately tea drinkers.

What was the Solution?

A celebration of all things Yorkshire Tea. On Wednesday April 24th April our invited guests, including Michael Vaughn and Louis from One Direction, enjoyed #TeaOnTheTrain, to celebrate the joys of a proper brew together. We took our lucky tea lovers on a magical journey through the world of Yorkshire Tea aboard the world famous Orient Express. Departing from London Victoria at midday, we traveled in luxury, enjoying afternoon tea and tea-based cocktails and mingled with fellow lovers of a proper brew, before returning to the station late afternoon.

What were the Results?

Festivities began with tea and live music in the Orient Express lounge at Victoria Station, which had been transformed into the Yorkshire Tea Train lounge. Guests were then welcomed on board the historic train for a fun-filled, journey through the countryside that celebrated "a proper brew" with a host of tea-related activities including making tea-cocktails and talks from tea sommeliers. Attendees were also able to dance the length of the train with an on board marching band.

What were the Key Learnings of this Campaign?

Confidential, contact for details.

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BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100k
All adults
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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