Barclaycard wanted to engage their credit card customers and show them the value and benefits of using their card. Barclaycard wanted to increase the volume of transactions and make theirs the card of choice when making a purchase and in turn develop a greater affinity with their customers.
Build brand awareness & increase sales.
Barclaycard developed a loyalty programme that gave customer points for every pound spent on their card. Once enough points have been collected these can be redeemed for a number of different rewards. M&S voucher products are the number one option for customers on this scheme.
Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Financial brands which utilise Your M&S for Business Incentives include The Royal Bank of Scotland , American Express and HSBC.