CASE STUDY: Increase Loyalty & Lifetime Value for Funky Pigeon

Provided by Webloyalty International Limited
Funky Pigeon, part of WH Smiths group, were looking to increase the life time value and brand loyalty of its customers.

What was the Challenge / Background of the Campaign?

Funky Pigeon was looking to develop a bespoke customer engagement solution that improves the customer experience and reward customers for their loyalty.

What was the Campaign Objective?

The campaign objectives were to to influence customers - who typically make one purchase per year - to return to make further online purchases of their personalised greeting cards and gifts, and encourage loyal customers to use their Funky Pigeon account/wallet.

What was the Solution?

Webloyalty launched My Funky Rewards, a bespoke solution that offered new members the opportunity to claim a welcome reward (£6.87) that is instantly credited to a wallet, encouraging members to make a second purchase. All metrics for the second purchase were tracked via the API integration, offering unprecedented shopper intelligence on repeat purchases, average order value, frequency of purchase and lifetime value.

What were the Results?

A third of My Funky Rewards members went on to make a second purchase within the first 6 weeks of membership.

What were the Key Learnings of this Campaign?

Of the members who redeemed their reward and went onto purchase more credit, an impressive 66% went onto make a third purchase, thus providing the perfect mechanism to maximise sales, increase life time value and brand loyalty from Funky Pigeon's customer base.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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