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CASE STUDY:LEGO® CITY:help 4-7 year olds learn about fire safety

Provided by JazzyMedia
JazzyMedia and Norton & Co worked with LEGO® CITY and Greater Manchester Fire and Rescue service on a new fire safety programme.

What was the Challenge / Background of the Campaign?

It is important for young children to learn about fire safety, however the subject can often be seen as being frightening to them. The challenge was to create and deliver a campaign to help children learn about fire safety in a fun and engaging way.

What was the Campaign Objective?

'LEGO® CITY connects with children looking to build and role-play scenes based on every-day, recognisable sights and people. The fire safety activity sheets for schools were developed in order to reach young people in a responsible and innovative fashion' LEGO CITY Brand Manager

What was the Solution?

JazzyMedia were responsible for creating, producing and delivering A4 activity sheets to Key Stage 1 pupils aged 4-7 years in Primary schools. The activity sheets included important fire safety messages through the completion of puzzles, games and a competition to design a fire safety poster. Further resources and activities were available on award winning website

What were the Results?

The programme was a huge success with additional Primary schools requesting the resources and Greater Manchester Fire and Rescue Service still using the resources on their website and during community visits. "We're always looking for ways to reach young children and help spread the message of fire safety. This partnership is a fantastic example of that." - Councillor David Acton, Chair of GMFRS Authority.

What were the Key Learnings of this Campaign?

Schools value the high quality resources made available to them by JazzyMedia, whether for use in the classroom, wet weather play, after school clubs or as a take-home. "The children enjoy receiving activity sheets and the children always get involved" -Great Staughton Primary School. Parents are happy too! As the parent of the winner of the LEGO CITY Fire poster competition said 'Kirstin has been learning a lot about safety at school and one of her favourite hobbies is drawing; so she loves competitions like this. She is delighted to win toys for her school'

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kKS1 pupils
0 - 9Both
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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