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Cash for Kids Family Day

Provided by Bauer Charity
Cash for Kids Family Day is exactly that - fun days out for families who are disadvantaged and couldn't do it alone

Tell us about the Opportunity / What is it?

Bauer radio stations charities 'Cash for Kids' in partnership with Foresters the International financial services organisation created 'Family Day' in 2010 which we want to be recognised nationally as a day to celebrate the importance of the family unit and to encourage families throughout the UK to spend time together and raise funds for other less fortunate families

What is the Marketing Objective?

Firmly establish yourself as a caring company whilst really doing good for your local community Huge radio and online campaign around it - see attachment for full details

How does it work?

To create huge awareness on 'Family Day' We will ensure that there is a huge buzz around 'Family Day' on the stations On each station during the day there will be live reads and trails reminding people that it is 'Family Day' and then chatting to listeners live on air to find out what they have planned for the afternoon. Support for the campaign is being sought from high profile politicians and celebrities ( audio of which will be used throughout the campaign)

Features / Benefits

The platform will create an opportunity for Cash for Kids to fund raise for underprivileged children and their families This will also be the launch for the 'Big family summer' and discounted tickets and offers will be made available to families throughout the summer The day is sponsored by Foresters however other businesses can support and get involved with activities on the day and throughout the summer ( see Burger King testimonial We could also run comps on air to win family holidays etc

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
45 - 54
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
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