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CBS opportunity to sponsor Buskers in London's Underground

Provided by Exterion Media
CBS provide the opportunity for advertisers to reach & enjoy extended engagement with the UK's urban audiences

Tell us about the Opportunity / What is it?

'The Sound of the Underground' is a sponsorship opportunity which allows brands to engage with 1.1 billion Londoners every year through an association with the feel good factor of busking on the London Underground.

What is the Marketing Objective?

Generate brand awareness and association.

How does it work?

The sponsorship allows an advertiser to own 38 sites across 26 stations. There is also the opportunity to amplify the activity using our digital portfolio to create interactivity with the sponsorship such as voting for your favorite busker, going online to view auditions and requesting songs.

Who's used it in the past?

Carling, Capital FM and Coca Cola.

Features / Benefits

Music plays a key part in the lives of the London Underground audience who are music sales people more likely to convince others about music (Source TGI). Sponsoring busking is a unique opportunity to own the brand personality of the London Underground, with 82% of commuters being in favour of the busking scheme.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +1.1 billion passengers per year
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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