This idea is archived

Celebrate Application on Facebook Platform

Provided by The Light Agency
Celebrate Gifting Application allows UK Facebook users to send friends real gifts through redeemable mobile vouchers.

Tell us about the Opportunity / What is it?

CelebrateT Gift Giver is the first Facebook® application to enable physical (rather than virtual) gifts. By downloading CelebrateT Facebook® members can give their friends gifts that can be collected in PayPoint outlets across the country. A ground breaking initiative that gives brands a different way for their consumers to send their products as gifts to friends and family.

How does it work?

The new service is quick and easy to use. Users simply select the gift they wish to send, select a friend, add a message and pay for the gift via tokens on their PayPal account. A message is sent to the gift recipient and they are then requested to provide their mobile number to receive a unique Celebrate Voucher ID and details of the gifts via SMS text to their mobile. To collect the gift, they simply visit a participating PayPoint retailer/stockist and show the Celebrate Voucher ID where it is scanned at the terminal.

Who's used it in the past?

Mars is our sponsor of the Sweet Shop.

Features / Benefits

It is the first opportunity to interact with UK Facebook users, driving trial and sales of "real" products versus virtual gifting.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFacebook users. Teenagers and young adults.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service