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Channel 4 Presents Taste Events 2007

Provided by Channel 4 Television
The most important restaurant, food and drink events in the UK.

Tell us about the Opportunity / What is it?

In 2007 Taste Festivals will deliver to over 130,000 of the UK's most discerning and sophisticated foodies. Taste Festivals have been described as "The Chelsea flower show for Food". Their refined mood lies at the heart of their unique appeal, combined with a painstaking choice of venue. This is your chance to take your place alongside the world's most impressive restaurants and brands to reach upmarket and discerning foodies across the country, to sample, educate, inspire and sell.

What is the Marketing Objective?

Sampling opportunities, showcasing products, Sponsorship of a "gastrofeature" to represent your brand both in pre-show marketing and at the event.

How does it work?

Joining us at Taste Festivals provides a great opportunity to put yourself on a National stage meeting more affluent foodies than ever before. Your company will be rubbing shoulders with world famous chefs, the country's best restaurants, international brands and speciality producers, raising your profile amongst established and potential new customers. There is no other food festival on this scale.

Who's used it in the past?

InBev UK, Nokia, British Airways, Scottish Enterprise, Failte Ireland, Oceanico, Visit Scotland and Laurent Perrier UK.

Features / Benefits

Taste visitors are a committed group which include both serious foodies and affluent urbanites. They are passionate about eating at the best restaurants and sourcing the best ingredients, gourmet food, wines, beers and spirits available in the UK. These urbanites see Taste Festivals as an important date in their summer social calendar; they are keen restaurant goers with a high disposable income who enjoy the finer things in life.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 130,000 of the UK's most discerning and sophisticated
LocationTimingsMarketing ObjectiveOpportunity Type
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