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Christmas Presence - Target high spending Canary Wharf audience

Provided by City Gateway Media
Short term deal to advertise on the only large format digital screen in the heart of the City's satellite financial district.

Tell us about the Opportunity / What is it?

The newest and most impactful way to reach key financial workers and upmarket shoppers in London's Canary Wharf financial district. The giant LED screen is unmissable and offers uncontested impact within a program featuring Reuters up-to-the-minute news, sport, business and entertainment content.

What is the Marketing Objective?

Create unmissable impact, raise brand awareness (75% of survey respondents believe this to be the most impactful media within Canary Wharf). Provides a high profile addition to London digital/ traditional campaigns using 48 sheet / similar format in an area not covered by other contractors. Potential to animate ads to create more impact. This digital screen represents the most cost effective form of outdoor media, providing the ability to target audiences by week & day part, in an area.

How does it work?

Digital brings the flexibility of broadcast media to outdoor, allowing you to plan your media airtime into the week / day parts that deliver the highest levels of exposure to your target audience. Advertising shares the screen equally with news programming (81% of people believe this will enhance viewing) in a 6 minute loop. Airtime spots are available in campaigns of 10, 20, 30 sec lengths.

Who's used it in the past?

IBM, Sky, Stanford 20/20, Self Trade (screen only available for commercial advertising since November 2008).

Features / Benefits

The screen delivers moving images to a high volume (105,000 per weekday) and quality (76% ABC1) pedestrian audience, within a younger profile (ave age 33) & high personal income (ave £43,000). The screen is adjacent to the London Underground station & main entrance to the retail mall & food court. Spots can be booked tailored to specific audiences providing accurate targeting & making budgets work harder. There is nothing to compete with the LED screen in London's Canary Wharf financial district.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekday audience 105,000. ABC1 76%. 56% Male. Av age 33.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 31 Dec 08ENGAGEMENT
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