Connect with a Nation in Lockdown Through TV Advertising

Provided by Guerillascope
With viewing audiences up and costs down, now is a great time to grow your share of voice through TV advertising.

Tell us about the Opportunity / What is it?

With the nation ordered to stay indoors as part of a lockdown, TV viewing figures have risen by 32% across all audiences. Concurrently, the mechanics of supply and demand have seen TV advertising rates for April drop by 44% year-on-year; in March this campaign would have cost 84% more to deliver. Our package grants the advertiser over 650 TV spots and 26 million guaranteed views, within programming that includes Good Morning Britain, Sunday Brunch, Friends and Come Dine With Me. Channels include ITV Breakfast, C4, Sky News, More4 and Comedy Central.

What is the Marketing Objective?

As some businesses elect to rein in their TV spend, for others it creates a golden opportunity to increase share of voice and engage new customers. Research shows brands that maintain or increase marketing spend during times of uncertainty see their profits increase drastically once recovery begins; as competitors retreat and batten down the hatches, it's those who commit to growing their visibility that benefit when spending power returns. There is no better medium than TV for delivering the awareness that places you at the forefront of purchasing consideration.

How does it work?

As the UK struggles to contain the coronavirus pandemic, millions stuck at home are looking to the TV for escape, guidance and entertainment. Brands that respond to the situation sensitively can become a reassuring and valued part of the experience. Positive messaging resonates during difficult times, and TV offers the most wide-reaching platform for amplification. Indeed, asked what type of advertising makes brands more famous, 66% of the UK chose TV - over five times more than the next closest media, which was social.

Who's used it in the past?

Guerillascope launched over 20 new TV advertisers in 2019. Our clients include Watchfinder, Tide Bank, Amigo Loans, Norwegian Cruise Line, Protect Your Bubble and Newmarket Holidays.

Features / Benefits

This opportunity grants the advertiser access to a suite of the UKs most loved TV channels at significantly reduced costs. The package includes complimentary campaign tracking powered by cutting-edge software that enables us to accurately measure performance & enhance efficiency. A dedicated account manager will send you regular reports throughout the duration of the campaign, while ad clearance is also managed free-of-charge by our experts. Cost - £50k across 1 month. The package can be tailored to whichever target audience you have in mind & we can amend budget to suit.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25% of the UK's 51 million adults to see it at least once
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
All Genders
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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